Privacy Policy

1. Who We Are

Moda Frictionless Solutions is the UK’s first dedicated agency focused entirely on delivering frictionless retail technology. From initial design and build to mobilisation, deployment, aftercare, and service, we provide a full turnkey solution.

Our registered address:

166 College Hill Road, Harrow, England, HA3 7BY

Company number: 16536522

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2. Information We Collect

We may collect and process the following types of information:

a) Information you provide directly:

• Contact details (name, email, phone number, company name).

• Business details provided when enquiring about or contracting our services.

• Information shared in meetings, proposals, or project engagements.

b) Information collected automatically:

• Website usage data (IP address, browser type, pages visited, time spent).

• Cookies and analytics data (see section 7).

c) Information from third parties:

• Technology partners (such as Amazon Just Walk Out).

• Publicly available business contact details.

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3. How We Use Your Information

We process personal and business information for the following purposes:

• To respond to enquiries and provide requested services.

• To manage client relationships, contracts, and project delivery.

• To communicate updates, campaigns, and relevant industry insights.

• To comply with legal and regulatory obligations.

• To improve our website, services, and user experience.

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4. Legal Basis for Processing

We process personal data under one or more of the following lawful bases (UK GDPR):

• Contractual necessity – to deliver our services.

• Legitimate interest – to develop our business and maintain client relationships.

• Consent – where required, such as for marketing communications.

• Legal obligation – where required by law.

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5. Sharing Your Information

We only share data when necessary and with trusted third parties, including:

• Technology partners (e.g., Amazon Just Walk Out) to deliver integrated solutions.

• Professional advisors (e.g., accountants, legal advisors).

• Service providers (e.g., IT support, hosting services).

We never sell or trade personal data to third parties for marketing purposes.

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6. Data Retention

• We retain personal and business data only as long as necessary for the purposes it was collected.

• Client and project records are typically retained for up to 7 years in line with UK accounting and legal requirements.

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7. Cookies & Analytics

• Our website uses cookies and analytics tools to monitor traffic and improve performance.

• You can manage or disable cookies through your browser settings.

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8. Data Security

• We implement technical and organisational measures to protect your data against unauthorised access, loss, or misuse.

• Access to data is restricted to authorised personnel only.

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9. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.

• Request correction of inaccurate data.

• Request erasure of your data (subject to legal obligations).

• Object to or restrict processing.

• Withdraw consent at any time (where consent is the basis for processing).

• Lodge a complaint with the UK Information Commissioner’s Office (ICO).

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10. International Transfers

If personal data is transferred outside the UK/EEA, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses or equivalent legal protections).

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11. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.