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Moda Named Amazon’s Trusted JWO Partner — Marking a Major Milestone in Frictionless Retail
2 Oct 2025
Moda Frictionless Solutions is the UK’s first dedicated agency delivering turnkey design-and-build services for Just Walk Out technology, with over 20 years’ experience transforming retail and concession spaces into high-performing, frictionless destinations. Since launching the nation’s first store-in-store concept with Amazon in 2024, Moda has become a trusted partner in driving innovative, guest-focused shopping experiences across business and leisure sectors — and the journey is only just beginning.
THE FRICTIONLESS TECHNOLOGY
Amazon’s Just Walk Out technology is a checkout-free shopping solution that uses computer vision, sensor fusion, and AI to let customers enter a store, pick up what they want, and simply walk out — with their purchases automatically charged to their payment method. It removes queues and traditional checkouts, creating a faster, more seamless shopping experience.
FACTS & STATISTICS
Frictionless retail is transforming the way people shop. Customers love it — with 90% choosing retailers for convenience and over half of purchases influenced by it. For operators, the benefits are just as strong: stores can serve 3x more customers at peak times, cut journey times in half, and boost revenue by 87%. Add in a 61% reduction in labour needs, and the result is a faster, smarter, more profitable shopping experience for everyone.
